Instagram for illustrators - 10 basic tips for gaining great followers

There's a theory that goes if you perform a certain task every day for 30 days, new pathways are formed in your brain, so it becomes a habit. This can be applied advantageously to many areas of your life. I also feel this is a great approach for gaining great follows on Instagram. Today I have just over 4,600 follows...granted it's not quite as much as August Wren, but a girl has to start somewhere. I have received many enquiries via IG for commissions, some of which have transpired. There are a surprising number of art directors and editors on Instagram who may not state they are art directors and use personal accounts to follow your work !!

Instagram for illustrators

This is not a definitive guide for gaining follows - it’s based on my own personal experience since I started in September 2014. Please do not be tempted to 'buy' follows or likes - a few clicks in the profile link will reveal if someone has 200 FB follows and 10K on IG...something doesn't add up! Here are 10 quite simple tips...

1) Make art everyday. Start a habit of putting aside 10-30 mins each day to create art & post. Just a doodle, hand lettering, sketch or collage. Set yourself a monthly task perhaps - I started with pen and ink sketches of fruit and veg. I've also done 'dessert a day' for a month. Join in with #artdaily2015 or use #sketchaday#painteveryday. I've been making a quick watercolour sketch (almost) everyday for about 7 months.

2) Aim to post 2-3 times a day roughly 4/5 hours apart so followers see fresh images throughout the day on your feed.

3) Content. Folks who follow artists primarily want to see their art, but you can include things like your work materials or studio space ( as well as shoes or your coffee) Keep your feed well curated & relevant.

Instagram for illustrators 2

4) Post a mixture of old, new, & work in progress. By 'old' I mean from your website portfolio. Also any features on other blogs can be put on your profile link.

5) Caption your work - tell folks what inspired you or how it was made.

Instagram for illustrators 3

6) Like & comment other artists work, especially those who may be using the same hashtag eg surfacepattern. A comment really bouys me up even if it’s 3 hearts. Try to thank or reply to all comments.

7) Hashtag your work appropriately - the most popular ones are...#art #artist #painting #illustration #drawing #draw #sketch #sketchbook#artoftheday #instaart #instaartist #wip #artistsoninstagram #sketchbook #watercolours (or whatever medium you've used) #yourname #illustration

8) Uploading your work - send screenshots or jpegs to your phone email or Dropbox for easy uploads. If you take photos of your work use natural light.

9) Watermark your work (install iWatermark app) use the adjust/ vignette/ tilt shift function if you are worried about unscrupulous use of your art.

10) Be professional & use a positive tone. Avoid complaining or bad mouthing anyone.

Do not underestimate the power of Instagram!!  I find it very satisfying following fellow creatives and seeing everyones amazing work, which inspires me even further. Please be mindful that gaining followers takes time, be patient, keep posting good content and support other artists. If this is sustained like a good habit, the momentum will start & it will be most worthwhile.

Unexpected results from Elizabeth Olwens Skillshare class

For ages I had been meaning to use my free months of classes with Skillshare that a friend had gifted me. And late last year I was invited to join 'In Da House' Facebook group to produce designs based on houses which are trending at the moment. I'm afraid I never did anything about either until two weeks ago. But the two options seemed to fit in quite purposefully when I activated my Skillshare account.

I chose to start with Elizabeth Olwen's Skillshare class as I do lack confidence creating patterns ( I know even now) She's a great teacher with many useful tips which I was able to incorporate when selecting my layout. However I decided to ignore her recommendation NOT to use Livetrace as I felt she was referring to pencil sketches. I pretty much rely on my brush pen or dip pen and ink.

I chose Paris as I have many many fond memories of time spent there over the last 20 years. The streets are so elegant, full of character, and with much attention to detail. You can read more about my process here on the Skillshare site. So I uploaded my final project and thought 'nice project' and didn't expect much feedback. There were a few 'likes' and nice comments so I was pleased anyhow.

However I got rather a shock when it was the featured student project on Skillshare's Instagram feed just a few days later. There were a flurry of more' likes' and more super supportive comments. It gets better... 'Parisian Houses' was then featured on their email as a trending project. I suddenly had new followers on my Instagram, and the numbers have been steadily climbing since.

Screen shot 2015-01-23 at 10.32.34.png
Screen shot 2015-01-23 at 10.17.32.png

All this was certainly unexpected and unplanned. But I'm very grateful for the way its all worked out- even if it could be a fluke.  I feel this could platform could be great for of self promotion. One thing I noticed is there are over 7,000 students enrolled into this class (at time of this bog) but only 157 student projects in the gallery. In fact this seems to be the trend. In the next class I aim to take by Mary Kate McDevitt there are well over 6,00students enrolled but only 50 projects in the class gallery. Why don't people post their projects? Since that is the only way other students and the teachers themselves will understand your process and the finished result. Yes by doing so you would be open to being vulnerable if you don't feel you aren't receive 'likes'. In this instance I choose to be brave and show the Skillshare community and feel I reaped some pretty cool rewards.